Monday, November 30, 2009

What Is The Date of Publication? by Sue Moorcroft

Sue Moorcroft, the editor of the RNA's Anthology LOVES ME, LOVES ME NOT, tells us about publication dates.


The publication date for STARTING OVER is 30th November 2009. So how could it be in the charts at W H Smith on St Pancras station on the 18th November?

Certain retailers ask for stock at times to suit their own plans and it seems that Starting Over fitted into W H Smith Travel’s plans earlier in November. Excellent! They got me off to a flying start.

Stock was in at Amazon and then out again – then in again – then out. Now it’s in. In the electronic age, stock tends to show on websites as it arrives but if the publication date hasn’t arrived yet the status flickers between ‘in stock’ and ‘pre-order’. Other estores show it firmly in stock. All that seems to matter is that if you click on ‘buy’ the book will shoot through your letterbox quite soon afterwards.

For the author, publication day is long awaited. But a box of brand new books has been on the study floor for weeks, the excitement of seeing a jpeg of the cover came months ago and publishing day is more likely to be marked by a flurry of promotion than be heralded in by a choir of publishing angels or a marching band. It’s just one day in the life of my book.
And even though it’s probably not what anyone expects – it’s the most important day.

4 comments:

ChrisH said...

Fantastic to see your book out there, Sue wherever and whenever. Here's wishing you every success with it.

Debs said...

I love the cover and look forward to reading your book. Congratulations.

Lesley Cookman said...

Excellent, Sue. Good piece in the News, as well. And I like our picture best in the party pics!

Carol Townend said...

Congratulations, Sue, I hope you sell by the vanload. (Have wondered about the Amazon stock varying as to whether it is in or out. It always seems very mysterious. Like publishing generally!)