Thursday, November 22, 2012

The RNA Winter Party Pictures

As always it was a glamourous evening in the IMEC Library...

(where possible I have named people and the their fabulous shoes....eyesight and names badges sometimes fail)


Judy Astley, John Astley and Brigid Coady


Fiona Harper

Lesley Cookman's shoes

Freda Lightfoot, Alison Morton and Myra Kersner

Freda's and Alison's shoes

Nikki Goodman and Sue Moorcroft's shoes

Mandy Baggot, Catherine Miller and Sue Fortin

Liz Fenwick's shoes


Carole Matthews and Charlotte Betts

Liz Gill, Anthea Kenyon, Anne Bennett

Eileen Ramsay's shoes

Tony Mulliken of Midas PR and Isobel Dixon of Blake Friedmann Literary Agency

Isobels's shoes


Gillen Green of Ebury, Emily Yau, Hannah Robinson

Alison Morton and Talli Roland
Rowan Coleman, Lizzy Kramer of David Highman and Carole Matthews

Debbie White, Celia Anderson, and Christine Stovell


Add caption
Val Loh and Vivienne Bass



Anthea Kenyon, Mary DeLazlo and Pia Christina Courtenay
Henri Gyland's boots
Pia Christina Courtenay's shoes

The library 
Kim Young's and Gillian Green's shoes

Jenny Barden's amazing tights and shoes

Liz Fenwick, Carole Blake of Blake Friedmann, Pia Christina Courtenay and Alison Morton

Gwyneth Williams



Friday, November 16, 2012

What the RNA has meant to me

Aside from making loads of friends, both virtual and real, and the chance to attend two amazing conferences, the best gift I received from the RNA releases this week.

I joined the New Writers’ Scheme in 2009 and 2010. The first year, I polished my submission and mailed it off with plenty of time to spare. The second year, I was still writing the first draft days before the deadline! It was a light and frothy historical novella and in spite of the mad rush I was pretty pleased with it.

But when the reader’s comments came back, laced with compliments but pointing out that the story lacked substance, I was forced to dig deeper. The result of the reader’s invaluable comments is An Innocent Abroad. It’s still a light, gentle story, but with a great deal more depth, and so much improved thanks to the NWS that my editor at The Wild Rose Press made very few changes between the draft I submitted and the final version that went on sale earlier this week.

Getting less-than-pleasant feedback is hard. But taking that feedback, and using it to turn your story into something you know is so much stronger and better, is an amazing feeling – a feeling that I hope every graduate of the RNA’s New Writers’ Scheme will share.

And since imitation is the best form of flattery (and since I’m envious of all those living in the UK who are able to take full advantage of all the RNA has to offer) a few friends and I have started ROSA – the Romance writers’ Organisation of South Africa. We’re still new and small, but if we can help romance authors just one tenth as much as the RNA has done, I’ll be really happy.

So I’d like to ask all the RNA members out there – what does the RNA mean to you?

Best wishes,
Rae Summers

(PS: For all those lucky enough to be attending the Winter Party, spare a thought for those of us who, though we might have sunshine, don’t get to don our glamorous shoes to join you.)


An Innocent Abroad is a coming of age story set on the Amalfi coast of Italy in 1922. Isobel is a young English woman sent to visit cousins in Italy for just one reason: to catch the eye of their wealthy and eligible house guest. But the man who awakens Isobel's passion is not the respectable British aristocrat – it is local Italian Stefano, an enigma who doesn't fit any of the "boxes" she's been taught to expect.

This novella is Rae Summers’ third. Let’s Misbehave and Dear Julia, both set in England in the 1920s, are also published by The Wild Rose Press and are available in all major online retailers. You can find out more about Rae at www.raesummers.com.

Buy links:
The Wild Rose Press: http://www.thewildrosepress.com/index.php?main_page=product_info&cPath=195&products_id=5034

All Romance eBooks: https://www.allromanceebooks.com/product-aninnocentabroad-987718-162.html

Amazon, Amazon UK and Barnes & Noble not yet available

Friday, November 9, 2012

Advice on Online Marketing

Louise Rose-Innes writes contemporary romance novels and lives in leafy Surrey. Her latest release, THE ITALIAN INHERITANCE, set on the glamorous island of Capri, is currently available from Amazon.com. Louise is an e-marketing consultant and web copywriter who claims to live between two worlds. The most fascinating by far being the world of successful, adventurous men and beautiful, fiesty women, of exotic locations and passionate romance. She loves to travel and is fascinated by interesting destinations that influence the characters or contribute to the conflict of the story in some way. Louise is an e-marketing specialist and also runs a popular marketing blog: http://www.MarketingForRomanceWriters.com.

I got a question recently from a fellow writer who wanted to know: What really works in terms of online marketing?

There are so many tactics out there, all of which work in various degrees, but if you’re a busy author, with kids and (in some cases) a day job, you want to hone in on the best strategies that will have the maximum effect.

Social Media Marketing

Everyone has a Twitter and Facebook account these days, but very few truly know how to use them optimally. The power of Twitter lies in reaching large numbers of people in your target market. Short, hard sell promotional Tweets do not work. Instead, concentrate on relationship building. Read up about using hash tags, this helps you to reach like-minded people who may be interested in your work.

Facebook is a great social networking tool.
I’ve made many wonderful, supportive ‘friends’ on Facebook. Because conversations are longer, meaningful relationships are easier to develop than on any other social media platform. The trick is to restrict your networking time to off-hours, so it doesn’t encroach on your writing time! Consider joining groups with large followings, so when you do post, you reach a larger group than if you just posted on your own wall.

Timing also makes a difference. I restrict my posts to once a day on both FB and Twitter, and usually in the afternoon, as that way I know I’m reaching my US market, who are online by then. Smart social media marketing can be very powerful, but don’t let it become an excuse for procrastination!

Website/Blog 
You need to have a website so you can build a list of fans. These are people that are interested in your books and want to be contacted when you release your next novel. These people are your guaranteed buyers. They’ve contacted you! To this effect, make sure a Contact Me button is clear and visible on your site.

Your website must also provide information on your books such as where to buy them, blurbs and positive reviews. If you plan to do blog posts and interviews have a media kit (containing a brief biography, your book info, publicity photos and your contact details) available for download. List any events or signings that you’re attending so your fans have an opportunity to meet you in person.

Interviews and Guest Posts 
Research and follow worthwhile blogs, especially those in your target market. Ask to be interviewed by the ones you enjoy the most. The same goes for guest posts. Your aim here is not to make sales, but to build your brand, gain recognition and get your message out there where it will be picked up by search engines. Use key phrases particular to your genre, pen name or books in all your articles and interviews so they are easily picked up by online searches.

Take time to respond to your readers 
Your readers are your biggest fans and your bread and butter. If you are lucky enough to get positive reviews, make sure you respond thanking them. Answer every email, tweet or post you get from readers and nurture those relationships. This can take a huge amount of time, but it’s worth it. Set time aside for this. Don’t let it get in the way of your daily writing routine.

Here I’ve covered what are probably the most effective marketing techniques for writers. As you know, there are many more options. Other avenues that may show good results are industry specific platforms such as Goodreads or Wattpad. Research these but limit yourself to one or two. Don’t try to be everything to everyone, it won’t work and you’ll simply dilute your brand and have less time for writing.

The key to effective marketing is niche marketing. 
Take the platforms and techniques you enjoy the most and tailor them to your specific niche. Don’t try to please everyone. Restrict your marketing and promotional endeavours to your target market, which means knowing who they are and nurturing your relationships with them.

Visit Louise Rose-Innes’ author site:
http://www.LouiseRoseInnes.com
For tips and advice on marketing:
http://marketingforromancewriters.com/
Or connect with her on Facebook or Twitter.

Tuesday, November 6, 2012

Interview with Heidi Rice

USA Today bestselling author Heidi Rice is married with two teenage sons (which gives her rather too much of an insight into the male psyche). She also works as a film journalist. She loves her job because it involves sitting down at her computer each day and getting swept up in a world of high emotions, sensual excitement, funny feisty women, sexy tortured men and glamorous locations where laundry doesn't exist ... 

Welcome to the blog Heidi, do tell us what made you want to write and how you got your first break?

I have always loved reading romance and would often make up new scenarios for the characters (usually involving extremely tortured pasts for the heroes) while reading other authors books, then it suddenly occurred to me maybe I should just try writing one myself . I love writing sexy, sassy, contemporary romance with alpha heroes and heroines and lots of sparky dialogue. I got my first break through the RNA New Writer’s Scheme. I went through it twice and on my second go got my ms sent to Bryony Green, the senior editor of the line I now write for (Mills and Boon Riva).

What was the hardest challenge for you in getting published? 

Dealing with rejection and just finding the time to write – which is hard to do when you’re not making money at it. Also learning the craft, but I’m still doing that.

Which author has most influenced your work?

Without a doubt Nora Roberts. I adore the simplicity of her writing, the strong emotional content and her sharp, funny dialogue. But I’m also a huge fan of Jenny Cruisie, Susan Elizabeth Phillips and Linda Howard so they’ve influenced my writing in a big way too.

What makes for a really strong romance novel in your view? 

Super-sexy heroes, heroines that stand up for themselves (even if they’re shy and retiring types), strong emotional conflicts, and lots of good dialogue. Once those criteria are met I’m happy to read within any genre (am currently tripping on Diana Gabaldon’s Outlander series I love it so much)

How do you begin when you start a new novel? 

Sometimes I think of an opening scene then jump in from there – a couple having a fender bender in Camden, a reporter hiding out in the hotel room of a best-selling novelist, etc – then I think about who these people are, why they’re there, what their conflicts are. Or I might use characters who have appeared in previous books. The heroine of my latest book ONE NIGHT SO PREGNANT was the heroine’s best friend in THE GOOD THE BAD AND THE WILD. The minute she starting giving the hero a proper telling off in that book, I knew she needed a hero of her own.

Do you take advice before sending your baby out into the wide world? If so, who from?

No, that’s the luxury of having an editor IMHO… And in the end she’s the one I’ve got to sell the story to, so I don’t see the point of getting anyone else to critique it (usually what she’s got to say is deflating enough). That said, prior to publication I got as much informed feedback as I could.

If your book were ever filmed who would you choose for the hero and why? 

I’m leaning towards Noah Mills for Nate Graystone at the moment, but only because I’ve already cast Henry Cavill (in the fantasy film of my Riva Relaunch title CUPCAKES & KILLER HEELS). Of course Noah’s a model, but then if I got to meet him on set I’m sure I could totally live with the little problem that he can’t act.

Tell us about the most embarrassing date you’ve ever been on?

When I was 16, a guy took me to see one of the Death Wish movies (on a first date!). I nearly vomited during the rape scene while he was trying to cop a feel then had to slap him… Needless to say he is not the man I married.

What is the craziest ambition you would most like to fulfill? 

To be in a Sean Penn movie…. In This Must Be the Place I am the denim-clad bum reflected in the freezer cabinet in the supermarket scene. Frankly, I think it may well be the only Oscar-worthy bum cameo in movie history (well apart from Pierce Brosnan’s naked butt in The Thomas Crown Affair, of course)

Can you tell us something of what you are working on now?

My hero Zane Montoya is a stop-traffic-gorgeous-Mexican-American Private Eye working in Big Sur, California. My heroine, Iona McCabe, is the feisty Scottish lass he catches trying to break into the motel room of the con-man he’s been busy tracking for six months…. It’s not a mystery btw, just in case you were wondering. Although I’ve just had fairly massive revisions on it, so it is turning into a bit of a nightmare!


What to expect when you’re unexpectedly expecting.
Shock: Telling a gorgeous (almost) total stranger that he’s going to be a dad is never easy!

Cravings: The instant chemistry that catapulted Tess Tremaine into the wildest night she’s ever had isn’t going to just go away— and no one says no to Nate Graystone when he’s determined to be involved….

Hormones Gone Wild: Surely that’s the only reason she’s failing to keep Nate out of her bed, out of her mind…and why she keeps wanting more from the most unattainable man she’s ever met?

To find out about Heidi Rice, check her out here: 
Blog: http://heidi-rice.blogspot.com 
Website: http://www.heidi-rice.com
Facebook: http://www.facebook.com/heidi.rice.524 
Twitter: @HeidiRomRice 

Thank you for sparing time to talk to us today, Heidi. We wish you continuing success with your books. 
Best wishes, Freda 

Interviews on the RNA Blog are for RNA members, although we do occasionally take guests. If you are interested in an interview, please contact me: freda@fredalightfoot.co.uk 

Monday, November 5, 2012

November Releases

Fiona Harper KISS ME UNDER THE MISTLETOE
Harlequin Mills & Boon
November 2012
£6.99
This Christmas, ex-WAG Louise is starting a new life away from the paparazzi – and her cheating husband. Can the diaries of a dead movie star help her figure out who she should be now she’s no longer Mrs Rich-and-Famous?
www.fionaharper.com











Margaret Moundson A CHANCE ENCOUNTER
Thorpe
1 November 2012
£8.99
Melissa Harper is back in town and Grace Maxwell was the girl who ruined her engagement to vet Daniel Stafford. He's back too and he is Grace's new boss.












Shirley Wells DYING ART
Carina Press
12 November 2012
£3.08
Portrait of a mystery
Dylan Scott vowed never to return to the dreary town of Dawson's Clough. But one visit from a beautiful ex-lover and he's back in Lancashire, investigating a possible murder. The police think Prue Murphy died during a burglary gone wrong, but her sister isn't so sure—and neither is Dylan. After all, the killer overlooked the only valuable thing in Prue's flat.
So who could have wanted the quirky young woman dead, and why? Dylan's search for answers takes him to France, where he discovers Prue's family didn't know her as well as they thought they did. And the more he digs, the more secrets he unearths—secrets someone would kill to keep buried…




Nell Dixon THE CINDERELLA SUBSTITUTE 
Astraea Press
1st Nov 2012
£1.28
In the two years since the tragic car crash that killed his fiancée, Nathanial (Nate) Mayer has successfully avoided another relationship.Jennifer (Jenni) Blake is Nate’s personal assistant. Hired after the accident, she has her own problems to deal with.
But even those difficulties pale into insignificance when Jenni finally traces her birth mother…







June Francis THE PAWNBROKER'S NIECE
Allison & Busby
26th November 2012
£7.99
When Eve Taylor leaves Liverpool for a new life in Cardiff, her teenage daughter Rita has little choice but to go and live with the aunt she never knew she had. Margaret Sinclair, the local pawnbroker, grudgingly agrees to look after her wayward niece. Despite an initial battle of wills the two soon become firm friends, especially when Rita re-introduces Margaret to her long lost childhood sweetheart William Brodie.

As the Great Depression hits, the Brodie family find themselves facing financial ruin - can Rita persuade her aunt to help or will her feelings for William get in the way of a deal?
As Rita's relationship with the Brodie family flourishes and secrets from Margaret's past emerge, both women must undertake a dramatic change of heart if they are to avoid making the same mistakes all over again.


Angela Brtinell FLAMES THAT MELT
DC Thomson
£1.99
Tish Carlisle, a successful Christmas ornament designer, returns from Tennessee to clear out her late father's house in Cornwall, little knowing what awaits her. Her first surprise is the unknown woman and baby she discovers living there. The second comes in the form of her father's solicitor, the sexy Italian, Nico De Burgh who Tish remembers as her first love, Nick Penwarren. Nico suffered the tragic loss of his Sicilian family and fights his attraction to Tish because of a promise made to his foster father. Tish isn't ready to give up on him and the first time they make love it's everything they could've imagined. It's only when their relationship appears doomed that they finally share the secrets they've been hiding and plan a future together.
Scarlet Wilson HER CHRISTMAS EVE DIAMOND
Mills and Boon
5 November 2012
£5.49
Nurse Cassidy Rae is a stickler for rules, but even she revels in the magic of Christmas! This year, however, new registrar Brad Donovan's surfer-boy looks and cocky charm are severely testing her goodwill to all men.  But in the festive season miracles can happen, and Brad's about to give Cassidy a Yuletide to remember...


Rae Summers AN INNOCENT ABROAD
The Wild Rose Press
14 November 2012
$3.99
Isobel Harrington, fresh from her English finishing school in the summer of 1922, is sent to visit cousins in Italy for just one reason: to catch the eye of their wealthy and eligible house guest.
But the man who awakens Isobel's passion is not the respectable British heir to a nobleman -- it is local Italian Stefano, an enigma who doesn't fit any of the "boxes" she's been taught to expect.
In Stefano's arms she experiences a sexual awakening. He dares her to follow her dreams, but is she brave enough to defy convention, and her parents' expectations, to pursue her own happiness?

Annie Burrows HIS WICKED CHRISTMAS WAGER
Mills & Boon
November 2012
£1.99
The last person Lord Crispin Sinclair expects to see in a disreputable inn is the woman he's there to forget: Lady Caroline Fallowfield. He hasn't forgiven her for marrying another man--or forgotten their mutual passion. When she implores him to come home for his brother's Christmas nuptials, he agrees--if the now-widowed Caroline is willing to share his bed and take another gamble on love...









Mary Nichols THE CAPTAIN'S KIDNAPPED BEAUTY
Mills & Boon
November 2012-11-01
£4.99

Abducted and taken aboard a merchant ship bound for India, Charlotte Gilpin, the wealthy daughter of a coachmaker in Georgian London, desperately searches for a way to escape. Her rescuer comes from the most unlikely of sources - Captain Alexander Carstairs - a man with whom she has crossed swords in the past.
And when they land in Portugal and she learns who her abductor is, she finds her own way to escape, not only from her abductor but her rescuer too, leaving both of them searching for her...
This is another story of the Piccadilly Gentlemen’s Club



Chrissie Loveday CORNISH KILLING
Easy Reads
Bridges and Knights (My Weekly that was)
November 15th
£1.99

‘Emma is invited to Cornwall to stay in her friend Charlie’s newly inherited cottage. But there is no sign of her anywhere. Things start to go wrong for Emma and this leads to more adventures. Can she cope with everything that has happened to her?’







Vonnie Hughes CAPTIVE
Musa Publishing
9th November
$2.99
When Alexandra Tallis discovers that her witless sister has imprisoned their father’s nemesis, Theo Crombie in their attic, she quickly frees him, fighting an unladylike impulse to keep him as her own special captive. Despite the brutal beating she receives from her father for her actions, Alexandra continues to yearn for the delicious Mr. Crombie even though she knows that nothing will ever come of her dreams.

Injured and shackled in a stranger’s attic, Theo unexpectedly discovers the woman of his dreams. But how can he pursue those dreams when her bizarre family’s complex relationships threaten the very foundation of his existence? Somehow Theo must find a way through this maze to claim his lady.
www.vonniehughes.com

Vanessa Devereaux CONFESSION OF LOVE
Evernight Publishing (Romance on the Go line)
12th November
Dana thought she’d hit a homeless guy…a very handsome homeless guy but when he turns up at her office a month later, revealing that he’s an undercover cop, Dana can’t believe it. She’s also shocked when he asks her to have dinner with him. It would be perfect but she’s got this one little rule, she never dates cops. Ian Kincaide knows rules are meant to be broken and just what he will resort to, to make Dana see reason?
www.vanessadevereaux.com








Vanessa Devereaux STRANGER IN TOWN
Cobblestone Press (Blue Line)
15th November
Laura Reed found herself in a strange town, and after slipping on the ice, in the ER. However, it’s not all bad news because Paul Crosby mistakes Laura for his sister. After the two get chatting and he offers to drive her back to her hotel, Laura finds out that being a stranger in town can have its pluses.
www.vanessadevereaux.com